In the 1930s, the expansion of the train lines was happening at a brisk pace, and thanks to that Sweden now becomes closer than ever before. Now it was possible for visitors to come to Stockholm, without spending days at sea. Of course, the train’s expansion is a huge boost for tourism and B. Gjörwell […]
Vadstena castle is one of Sweden’s best preserved buildings of Renaissance architecture, built in the 1500s by the Swedish King Gustav Vasa. In this poster, made in the 1930s, you can see M/S Juno gliding past the castle in all her glory. M/S Juno was built in 1874 in Motala and holds the title of […]
The well-known poster artist Göte Hennix was born and raised in Östersund, so it was obvious that he would enter the poster contenst organized by his hometown for the upcoming anniversary. And, no surprise, his poster won! In conjunction to Östersund’s 150th anniversary, a large exhibition was organized. The organizer was the Östersund Factory and […]
In 1936, Ystad hosted an exhibition called Fritiden (leisure time). The government had decided on a maximum of eight-hour working days, and the shorter days at work lead to what some people called the” leisure problem “. The exhibition’s catalog showed that the purpose was to illustrate how modern free time has grown as a […]
This skiingphantom is created by Hjalmar Thoresson. And surely this poster gives you the feeling of speed! How tough can one really look? A poster that every ski owner with self-respect should have on the wall!
The travel posters were made in many different languages, all to attract as many tourist as possible to come to Sweden. This poster is the only one we have in Dutch (so far!). Unfortunately, we do not know who the artist is, since this poster only gives us a signature and the publication year 1935. […]
Times are challenging in Sweden during the 1940s, and the Swede holds tight to his wallet. But SJ knows how to get the Swedes to travel more: It has to be cheap to travel in your own country! This poster is probably made by Per Sundberg, a longterm employee at SJ (the Sweden State Railways). […]
Already as a young boy Hjalmar started working at a printing house, where he got deep insight in the art of printing. Through this he became an artist that understod both the articstic and the technical side of poster making. Unfortunately this talented artist passed away way too young, but we are happy to have […]
In 1435, a meeting was held in Arboga with the purpose to discuss and decide on Sweden’s affairs, and this meeting is now known as Sweden’s first parliament. When it was time for the parliaments 500th anniversary, it was obvious that it would be arranged in Arboga – the same place where it all started. […]
Iwar Donnér had a distinct ability to create life and movement in his artwork. You can look at this poster for a long time and constantly discover new things and details. A masterpiece!
