It’s better to spread joy!

It’s better to spread joy!

You have probably noticed it at your post office, employees hauling bags filled with postcards? Yep, we have rediscovered a wonderful tradition.

And no one is happier than me. Because, as a poster hunter, I know that many of Sweden’s most stylish postcards are created by illustrators who worked both as poster and postcard artists at the time.

In addition, our poster artists also knew that the images they painted by hand must always work in reduced form as well: as brochure covers, as postcards, as luggage patches.

Take Ranke Sandgren and Gotthard ”Gotte” Gustafsson as examples. In the 1930s Gustafsson made travel to Skansen ever so trendy, while in the 1950s Sandgren captured the joy of travelling to Norrbotten. They are two different artists with  different styles. But their iconic motifs have survived all the trends and different movements, and now they are ready to give joy to your friend in quarantine: either to a neighbor or to someone on the other side of the globe.

So let’s celebrate with a special offer:

Buy 15 postcards, pay for 10 with the code POSTCARDLOVE

(valid until May 20, 2020)

Don’t worry, you’ll most certainly find designs you like: we have 70 different postcards – and more are coming up – for you to choose from.

Oh well, let’s hope that those postal workers start training their biceps.

Magnus Londen, poster hunter

Please keep in touch! magnus.londen(at)

PS. Thank you for all your happy comments after my last letter! Let me know if there is anything special about Swedish travel posters you want me to write about in the next letter, it will be a summer special!