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The sea bath in Borgholm

November 23, 2018 12:38 pm Published by

Already in 1864, the first spa resort opened in Borgholm, located on Sweden’s second largest island, Öland. Twenty years later they took the full step out to become a perfect seaside resort, when the cold bath house and pavilion were added to the premises. Still today Borgholm is a very popular destinations during the summer […]

Vadstena

November 23, 2018 12:33 pm Published by

Walking around in the medieval town of Vadstena is like taking a trip back in time. With well-maintained historic buildings (and the oldest City Hall in all of Sweden), cobbled streets and the beautiful lake Vättern right around the corner, this place was popular amongst tourists in the 50s and still is today. In addition […]

Norrbotten

November 23, 2018 12:28 pm Published by

Ranke Sandgren grew up in Umeå so certainly the assignment to make a poster for Norrbotten must have been very special for him. We definitely think this is one of our finest posters! And it should be in every home where the heart beats for the northern part of our amazing country. Go Norrbotten!

Järvsö

November 23, 2018 12:23 pm Published by

Several tourist posters testify that Järvsö probably had a very dedicated tourist association. This one is our favorite.

Sälen and Transtrandsfjällen

November 23, 2018 12:19 pm Published by

Gunnar Nordgren had a long career in advertising, with a lot of assignments from Sälen and other mountain areas. This poster describes the moment when you see the mountain close up for the first time and you wonder how it looks so steep.

Jämtland und Härjedalen

November 23, 2018 11:53 am Published by

Already as a young boy Hjalmar started working at a printing house,  where he got deep insight in the art of printing. Through this he became an artist that understod both the articstic and the technical side of poster making. Unfortunately this talented artist passed away way too young, but we are happy to have […]

To the mountains by train

November 23, 2018 11:49 am Published by

Till fjälls på räls – to the mountains by train! And of course you have scarves and gloves that are matching your coat, when taking the train up to the mountains. In addition, a pair of cool sunglasses. Of course.

Arboga

November 23, 2018 11:44 am Published by

In 1435, a meeting was held in Arboga with the purpose to discuss and decide on Sweden’s affairs, and this meeting is now known as Sweden’s first parliament. When it was time for the parliaments 500th anniversary, it was obvious that it would be arranged in Arboga – the same place where it all started. […]

A fisherman in Stockholm

November 23, 2018 11:44 am Published by

It’s early (so early that you still can see the stars in the sky!) in the morning, and the local fishermen are the only ones awake at this hour. They are out trying get their catch with these nets, and it’s pretty incredible that you still today can see the fishermen using the same techniques […]