In the words of the artist: The poster depicts a happy cyclist gliding along the river. Art, birch trees and a lovely greenery line the road that winds through the Arts Campus, past the Bildmuseet and on towards Umeå’s city centre. This poster is inspired by retro bikes and green parks. I wanted to capture […]
Denmark is sooo much. Also in German! When the Danish artist Laus Lauesen wanted to create a poster for Denmark, he made a collage – in a quirky way. The figures look sure like they are thoroughly enjoying whatever they are doing in Denmark. The poster hunters at Come to Sweden have found a twin […]
Olle Nyman created quite a few posters for the open-air museum Skansen, and this poster is one of his earlier works for the museum. In this poster from 1935, we can see people enjoying a sunny day at the legendary resturant Solliden.
The artist presents the poster: When visiting northern Europe I was very excited to see the midnight sun. Moreover, the atmosphere in the cities and the facial expressions of the locals were very cheerful! So, based on a mysterious and cheerful summer memory and experience in a Nordic country, I wanted to use humour to […]
Runner-up, Swedish travel poster of the year 2020. The artist presents her poster: Sweden has always had a very special place in my heart. I have visited Sweden ever since I was a child and always found it exciting as well as very welcoming. To the extent that I found myself a Swedish husband and […]
The artist presents her poster: This poster will set your mind on the joy of traveling by bike. Visit Sweden and take a joyride exploring history, nature and tradition. The inspiration for this poster was a classic cityposter. I wanted to mix old traditions with modern way of illustrating. In the mix I put the […]
Lapland was an extremely male domain at the beginning of the tourism age, and many eager men, but young and old, went north. The caravan of cartographers, geologists and botanists seems to never end. However, it can be difficult for us to understand how extremely far away and exciting Swedish Lapland was perceived to be […]
Bergslagen is a region that traditionally is known as a mining district. Since the Middle Ages (and probably much longer), mining has been important to the region, so it is obvious that iron should be included in the only poster we have found from the area. Today, however, all the former mines have closed. Times […]
In 1952 SAL, The Swedish American Line, announced a poster contest. The jury got as many as 719 contributions and a young Fritjof Pedersén won with his poster “The Swan”. SAL had their headquarters in Gothenburg, and the day before the winner was published Fritjof got a phone call to his home in Stockholm: “You […]
Saltsjöbaden was once an area that put a lot of effort in their marketing: Come to us! It’s really nice out here in the woods! The artist Ernst Åkerbladh rented a summer house in the area and the marketing officer at the time was cleaver enough to use his artistic skills.
