In 1952 SAL, The Swedish American Line, announced a poster contest. The jury got as many as 719 contributions and a young Fritjof Pedersén won with his poster “The Swan”. SAL had their headquarters in Gothenburg, and the day before the winner was published Fritjof got a phone call to his home in Stockholm: “You […]
Saltsjöbaden was once an area that put a lot of effort in their marketing: Come to us! It’s really nice out here in the woods! The artist Ernst Åkerbladh rented a summer house in the area and the marketing officer at the time was cleaver enough to use his artistic skills.
Like many other travel posters, this poster came to be through a poster contest. The city of Helsingborg organized the competition and Gunnar Christenson won the first prize with this entry. The focus in the poster is the tower Kärnan, the only building left from the medieval castle that once stood in Helsingborg. The story […]
What a feeling and harmony in this poster! Not to mention that Edward McKnight Kauffer (1890-1954) was one of Europe’s most successful graphic artists and poster makers of his time. The American Edward McKnight Kauffer moved to London early on and quickly became one of Europe’s foremost poster makers. He is best known for his […]
Göta Canal is one of the largest constructions in Sweden – it took over 20 year to build this 190 km long artificial waterway. The canal has been one of the most popular tourist destinations in Sweden for a long time, and it’s not hard to understand why: with magnificent views and beautiful scenary the […]
Vadstena castle is one of Sweden’s best preserved buildings of Renaissance architecture, built in the 1500s by the Swedish King Gustav Vasa. In this poster, made in the 1930s, you can see M/S Juno gliding past the castle in all her glory. M/S Juno was built in 1874 in Motala and holds the title of […]
Jämtland is mostly pictured as a paradise for wintersport, and that’s why it’s truly refreshing to have a poster showing the beauty of this provenice during the summer. It really looks harmonius and idyllic, doesn’t it? In the background you can see the lake and the old church of Åre. The artist behind this poster […]
What a gem of a poster! Attracting tourists to Sweden with winter, skiing and dalahorses cannot have gone completely wrong. After all, isn’t this Sweden in a nutshell? The Dala Horse (Dalahästen) is the most popular souvenir from Sweden. This carved, red-painted horse has been around for centuries and is an essential symbol for Sweden. […]
Carl Mikael Gunne was a painter through and through, and this is the only poster we have found amongst his works. But what a poster – he has truly managed to capture the soul of Medelpad on a canvas! Born in Sundsvall as he was, he knew how to paint the movements of a river. […]
The midnight sun, and everything that comes with it, is unique for the Nordic countries. The artist Gunnar Nordgren really has an ability to illustrate this in his posters.
