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Jönköping – City of Matches

January 16, 2024 11:12 am Published by

Yes, Jönköping is known as the City of Matches. At the end of the 19th century the company Jönköping tändsticksfabrik had great success with their safety matches, and that was only one of several match factories in the city. The company was acquired by Ivar Kreuger in 1917 in connection with the founding of Svenska […]

Mälaren – Le Maelar

July 8, 2021 12:02 pm Published by

A single lake – but countless sights! Lake Mälaren, or Lake Malar in English, is an amazing place. It spans 120 km from west to east all the way to central Stockholm. So, obviously, it needed travel poster of its own in the 1920s. For some unknown reason the Swedish State Railways saw it as […]

Gothenburg Sweden

November 23, 2018 12:52 pm Published by

In the beginning and middle of the 1900’s the travel poster was a must for cities with the ambition of attracting tourists. Gothenburg was of course no exception. The poster spread across the world and was posted in travel agencies and train stations across Europe. With Gothenburg’s glowing cliffs in the evening sun, Göta älv […]

See Sweden

November 23, 2018 12:11 pm Published by

Yes, who needs to travel abroad when you can travel in your own country? Over the years almost every country has run a campaign with that message. But not every country had an artist like Iwo Brunander who created this dramatic poster back in the 1920s. The slogan ”Se Sverige – Res svenskt” translates (literally) […]

A fisherman in Stockholm

November 23, 2018 11:44 am Published by

It’s early (so early that you still can see the stars in the sky!) in the morning, and the local fishermen are the only ones awake at this hour. They are out trying get their catch with these nets, and it’s pretty incredible that you still today can see the fishermen using the same techniques […]