Yes, who needs to travel abroad when you can travel in your own country? Over the years almost every country has run a campaign with that message. But not every country had an artist like Iwo Brunander who created this dramatic poster back in the 1920s.
The slogan ”Se Sverige – Res svenskt” translates (literally) ”See Sweden – Travel Swedish”.
But just to be clear: Swedes did travel in Sweden but also abroad (if one had the money), despite this poster…