In 1952 SAL, The Swedish American Line, announced a poster contest. The jury got as many as 719 contributions and a young Fritjof Pedersén won with his poster “The Swan”. SAL had their headquarters in Gothenburg, and the day before the winner was published Fritjof got a phone call to his home in Stockholm: “You […]
Summertime in Saltis – take a bath at the bath house. Wintertime in Saltis – go skiing down the powdery pist. Although this poster that calls out “Skiing in Saltsjöbaden” may indicate that the hills are a bit higher than they are in real life.. Oh well, it’s all to convince people that there is […]
With this poster, you can travel back in time. And if you are the least nostalgic, you may think it is a journey in the right direction. But we have to say, the purse doesn’t seem to be practical when being out in the slopes.
After the end of World War II, when the situation in Europe was stable again, it was finally time to wave goodbye to Sweden and discover that the world is big … incredibly big. And we want to be exactly as good-looking as the couple with the binoculars when we go traveling! Even though it’s […]
Erik Heffer once again captured what’s the best about travelling by boat – spending time on the sundeck with beautiful views, good company and a lovely breeze from the sea.
Ranke Sandgren grew up in Umeå so certainly the assignment to make a poster for Norrbotten must have been very special for him. We definitely think this is one of our finest posters! And it should be in every home where the heart beats for the northern part of our amazing country. Go Norrbotten!
This skiingphantom is created by Hjalmar Thoresson. And surely this poster gives you the feeling of speed! How tough can one really look? A poster that every ski owner with self-respect should have on the wall!
The travel posters were made in many different languages, all to attract as many tourist as possible to come to Sweden. This poster is the only one we have in Dutch (so far!). Unfortunately, we do not know who the artist is, since this poster only gives us a signature and the publication year 1935. […]
The times are hard in Sweden during the 1940s and the Swede is holding tight to his money. But SJ, the Swedish State Railways knows how to get people to travel: It should be cheap! And, of course, you should take the train.
In 1435, a meeting was held in Arboga with the purpose to discuss and decide on Sweden’s affairs, and this meeting is now known as Sweden’s first parliament. When it was time for the parliaments 500th anniversary, it was obvious that it would be arranged in Arboga – the same place where it all started. […]
