What a gem of a poster! Attracting tourists to Sweden with winter, skiing and dalahorses cannot have gone completely wrong. After all, isn’t this Sweden in a nutshell? The Dala Horse (Dalahästen) is the most popular souvenir from Sweden. This carved, red-painted horse has been around for centuries and is an essential symbol for Sweden. […]
If you are going to make a poster about how fantastic and wonderful it is to travel to and in Lapland, the hardest part is that you are forced to opt out of lots of fantastic arguments for the heaviest: Two months of sun, around the clock.
With this poster, you can travel back in time. And if you are the least nostalgic, you may think it is a journey in the right direction. But we have to say, the purse doesn’t seem to be practical when being out in the slopes.
Gunnar Nordgren had a long career in advertising, with a lot of assignments from Sälen and other mountain areas. This poster describes the moment when you see the mountain close up for the first time and you wonder how it looks so steep.
Yes, who needs to travel abroad when you can travel in your own country? Over the years almost every country has run a campaign with that message. But not every country had an artist like Iwo Brunander who created this dramatic poster back in the 1920s. The slogan ”Se Sverige – Res svenskt” translates (literally) […]
This skiingphantom is created by Hjalmar Thoresson. And surely this poster gives you the feeling of speed! How tough can one really look? A poster that every ski owner with self-respect should have on the wall!
The travel posters were made in many different languages, all to attract as many tourist as possible to come to Sweden. This poster is the only one we have in Dutch (so far!). Unfortunately, we do not know who the artist is, since this poster only gives us a signature and the publication year 1935. […]
Times are challenging in Sweden during the 1940s, and the Swede holds tight to his wallet. But SJ knows how to get the Swedes to travel more: It has to be cheap to travel in your own country! This poster is probably made by Per Sundberg, a longterm employee at SJ (the Sweden State Railways). […]
Already as a young boy Hjalmar started working at a printing house, where he got deep insight in the art of printing. Through this he became an artist that understod both the articstic and the technical side of poster making. Unfortunately this talented artist passed away way too young, but we are happy to have […]
The mountains, rapids, forests and cultural heritage of Jämtland – in the middle of Sweden! The moose is a well-known symbol for Jämtland. The moose made out of wood, known as Jämtälgen, came to being 1955 after the newspaper Östersunds-Posten announced a design competition to find a good souvenir for and from the county of […]
