In 1952 SAL, The Swedish American Line, announced a poster contest. The jury got as many as 719 contributions and a young Fritjof Pedersén won with his poster “The Swan”. SAL had their headquarters in Gothenburg, and the day before the winner was published Fritjof got a phone call to his home in Stockholm: “You […]
Saltsjöbaden was once an area that put a lot of effort in their marketing: Come to us! It’s really nice out here in the woods! The artist Ernst Åkerbladh rented a summer house in the area and the marketing officer at the time was cleaver enough to use his artistic skills.
Göta Canal is one of the largest constructions in Sweden – it took over 20 year to build this 190 km long artificial waterway. The canal has been one of the most popular tourist destinations in Sweden for a long time, and it’s not hard to understand why: with magnificent views and beautiful scenary the […]
Vadstena castle is one of Sweden’s best preserved buildings of Renaissance architecture, built in the 1500s by the Swedish King Gustav Vasa. In this poster, made in the 1930s, you can see M/S Juno gliding past the castle in all her glory. M/S Juno was built in 1874 in Motala and holds the title of […]
The company SVEA is one of three shipping companies (together with the Finnish Ångfartygs AB and Ångfartygs AB Bore) that later merged in the 1950s and became what today is Tallink Silja Line. The company got its start in 1871, when four wholesalers in Stockholm came together and started the business. It was a golden […]
Summer and sun and vacation on the Kulla penisula!
After the end of World War II, when the situation in Europe was stable again, it was finally time to wave goodbye to Sweden and discover that the world is big … incredibly big. And we want to be exactly as good-looking as the couple with the binoculars when we go traveling! Even though it’s […]
Several tourist posters testify that Järvsö probably had a very dedicated tourist association. This one is our favorite.
Iwar Donnér had a distinct ability to create life and movement in his artwork. You can look at this poster for a long time and constantly discover new things and details. A masterpiece!
If you want to travel properly, you should travel with time. Maybe go abord in Travemunde and have a few days on the sea before arriving in Stockholm. Focus on the journey, not only on the destination.
