Archives

Family Selfie by Agnieszka Węglarska

March 20, 2025 9:05 am Published by

Good news! The moose now has a family! In this poster for Sweden the artist Agnieszka Węglarska has created a sequel to her very popular Moose selfie poster. We at Come to Sweden love romance and families that thrive, so thumbs up!

Winter in Sweden by Christina Hägerfors

August 23, 2023 2:49 pm Published by

The artist presents her poster: In a cold winter one can actually fo some fishing on Riddarfjärden or why not go ice-skating? In the background we see stadshuset in Stockholm with its well-known tower. The inspiration for this poster came from photos of Riddarfjärden in winter and retro illustrations and prints. Surely travel posters can’t […]

Sweden – one of the Scandinavian countries

February 15, 2023 2:30 pm Published by

In this vintage travel poster advertising Sweden the message is clear: Sweden is truly a country of colors AND contrasts. It was published in the 1950s in an effort to create a Scandinavian series of almost identical travel posters for Denmark, Sweden and (most probably) also Norway. As you can see in the poster: people […]

Swedish Flag Day

January 16, 2023 1:30 pm Published by

In spring 1893, the first spring festival was held at Skansen in Stockholm on the initiative of Skansen’s founder Artur Hazelius. The festival ended on June 6th with a large flag festival. In 1916, a board for the Swedish Flag Day was formed to promote a national gathering around the flag. This beautiful poster by […]

Sverige by Per Beckman

January 13, 2023 6:10 pm Published by

There certainly is a nice timeless atmosphere in this poster by Per Beckman. Who wouldn’t want to crawl into the cabin in this mountain landscape where the roof is made of grass and even a small birch has taken root? The chimney suggests warmth and cosiness after a day trip up the fell that stands […]

Suécia – Pais de côres e contrastes

January 11, 2023 9:53 am Published by

In this vintage travel poster advertising Suécia – Sweden – in Portugese the message is clear: Sweden is truly a country of colors AND contrasts. It was published in the 1950s in an effort to create a Scandinavian series of almost identical travel posters for Denmark, Sweden and (most probably) also Norway. As you can […]

Staycation in Sweden

Känn ditt land – Travel in Sweden

March 29, 2022 6:28 pm Published by

This fabulous vintage poster advertises staycation in Sweden. It’s an excellent example of the Swedish Tourist Association’s insistence on their message. By every means possible – through posters, brochures, films and presentations – it tried to persuade Swedish tourists to travel within Sweden, still more than 50 years after their founding in the 1880s. That […]

Summer in Sweden by Natsuki Nakamura

September 15, 2020 7:05 am Published by

The artist presents the poster: When visiting northern Europe I was very excited to see the midnight sun. Moreover, the atmosphere in the cities and the facial expressions of the locals were very cheerful! So, based on a mysterious and cheerful summer memory and experience in a Nordic country, I wanted to use humour to […]

Sunset sailing by Henna Gaus

September 15, 2020 6:51 am Published by

The artist presents her poster: Growing up in Finland, I took many trips to Sweden by ferry. I was always astonished by the beauty of Sweden’s archipelago. In my poster I wanted to capture its rocky islands and all the tones of stunning summer sunsets in Sweden. Surely travel posters can’t simply remain a cry […]

All aboard! by Ruut Joensuu

September 15, 2020 6:32 am Published by

Runner-up, Swedish travel poster of the year 2020. The artist presents her poster: Sweden has always had a very special place in my heart. I have visited Sweden ever since I was a child and always found it exciting as well as very welcoming. To the extent that I found myself a Swedish husband and […]