Mountain rapids forests bright summer nights. When Jämtlands Turistförening is describing the county of Jämtland in the early 1940s, these are the words that are chosen to complement this harmonious illustration of Tännforsen. The couple, who enthusiastically look out over the roaring rapids (even though it looks a little dangerous to sit there on the […]
Jämtland is mostly pictured as a paradise for wintersport, and that’s why it’s truly refreshing to have a poster showing the beauty of this provenice during the summer. It really looks harmonius and idyllic, doesn’t it? In the background you can see the lake and the old church of Åre. The artist behind this poster […]
Already as a young boy Hjalmar started working at a printing house, where he got deep insight in the art of printing. Through this he became an artist that understod both the articstic and the technical side of poster making. Unfortunately this talented artist passed away way too young, but we are happy to have […]
The mountains, rapids, forests and cultural heritage of Jämtland – in the middle of Sweden! The moose is a well-known symbol for Jämtland. The moose made out of wood, known as Jämtälgen, came to being 1955 after the newspaper Östersunds-Posten announced a design competition to find a good souvenir for and from the county of […]
Just looking at this poster makes you happy, isn’t that so? The genius Erik Heffer is the man behind this Winter in Jämtland-poster. The Alpine World Championship in downhill skiing was organized in Åre in 1954 and becomes a sucée that consolidated Jämtland as the winter sports landscape above all others in Sweden. And it […]
