In the words of the artist: The poster is an imaginative interpretation of Gothenburg, where I have portraited several of the citys landmarks and symbols. The tram may be the most classical symbol of Gothenburg which ties the whole city together, therefore it has a given place in the center. In the poster Feskekôrka, as […]
Göta Canal is one of the largest constructions in Sweden – it took over 20 year to build this 190 km long artificial waterway. The canal has been one of the most popular tourist destinations in Sweden for a long time, and it’s not hard to understand why: with magnificent views and beautiful scenary the […]
In the beginning and middle of the 1900’s the travel poster was a must for cities with the ambition of attracting tourists. Gothenburg was of course no exception. The poster spread across the world and was posted in travel agencies and train stations across Europe. With Gothenburg’s glowing cliffs in the evening sun, Göta älv […]
Quite a few travel posters came into being through poster contests, and this poster is no exception. In 1944 the Swedish Lloyd Line announced a competition, and the artist Erik Heffer was quick to enter. His poster ”When you wish upon a star” won, and his prize was the respectful amount of 2 500 kr.