Already in 1864, the first spa resort opened in Borgholm, located on Sweden’s second largest island, Öland. Twenty years later they took the full step out to become a perfect seaside resort, when the cold bath house and pavilion were added to the premises. Still today Borgholm is a very popular destinations during the summer […]
Several tourist posters testify that Järvsö probably had a very dedicated tourist association. This one is our favorite.
In the 1940s the State Railways (Statens Järnvägar) bragged about having cheap round trips. Wherever you are going, and whenever you are going, the train is the best and cheapest.
Gunnar Nordgren had a long career in advertising, with a lot of assignments from Sälen and other mountain areas. This poster describes the moment when you see the mountain close up for the first time and you wonder how it looks so steep.
Yes, who needs to travel abroad when you can travel in your own country? Over the years almost every country has run a campaign with that message. But not every country had an artist like Iwo Brunander who created this dramatic poster back in the 1920s. The slogan ”Se Sverige – Res svenskt” translates (literally) […]
Times are challenging in Sweden during the 1940s, and the Swede holds tight to his wallet. But SJ knows how to get the Swedes to travel more: It has to be cheap to travel in your own country! This poster is probably made by Per Sundberg, a longterm employee at SJ (the Sweden State Railways). […]
Whether traveling by train, boat or spending the holidays in the mountains, you had to do it in style. Erik Heffer was brilliant with illustrating the glamourus life of a tourist.
The times are hard in Sweden during the 1940s and the Swede is holding tight to his money. But SJ, the Swedish State Railways knows how to get people to travel: It should be cheap! And, of course, you should take the train.
Till fjälls på räls – to the mountains by train! And of course you have scarves and gloves that are matching your coat, when taking the train up to the mountains. In addition, a pair of cool sunglasses. Of course.
The gray herons are one of Skansen’s trump cards year after year. But with Staffan Wirén’s thoughtful composition a visit to Skansen is almost redundant.
