Already in 1864, the first spa resort opened in Borgholm, located on Sweden’s second largest island, Öland. Twenty years later they took the full step out to become a perfect seaside resort, when the cold bath house and pavilion were added to the premises. Still today Borgholm is a very popular destinations during the summer […]
Linjebuss was once upon a time Sweden’s largest bus company. But still the name was not known to everyone, and there is a explanation to that – the company bought smaller bus companies around the country and either kept the old name or gave a new one, depending on the reputation of the company in […]
Several tourist posters testify that Järvsö probably had a very dedicated tourist association. This one is our favorite.
In the 1940s the State Railways (Statens Järnvägar) bragged about having cheap round trips. Wherever you are going, and whenever you are going, the train is the best and cheapest.
The times are hard in Sweden during the 1940s and the Swede is holding tight to his money. But SJ, the Swedish State Railways knows how to get people to travel: It should be cheap! And, of course, you should take the train.
The gray herons are one of Skansen’s trump cards year after year. But with Staffan Wirén’s thoughtful composition a visit to Skansen is almost redundant.
Another masterpiece signed Hans-Eric Olsén. A boy and his boat with the fortress of Varberg in the background. Varberg is a charming and popular summer resort on the coast of the province Halland. The city has a long tradition of baths and health resorts and, of course, that has been a great asset while marketing […]
This poster was commissioned by Ångermanlands Turistförbund and was recognized in 1948 in the monthly newspaper “Advertiser”. There, the signature “Mr Poster” writes: “The landscape poster from Ångermanland has a solid base. The idea of using the flower typical for the landscape, which is shown in the front, as well as the autumn vein is […]
What do you think of when you hear someone talk about the city of Gränna? For many of us, it’s the traditional red and white candy cones that first comes to mind, and after that pears. The famous Gränna pear is a popular variety all over Sweden, even so popular that it has even been […]
This is high level nostalgia! A map of Sweden, originally published in 1948. The map has a lot of beautiful details. Note: This poster comes with a poster list in oak, which is 71 cm wide (see picture). The poster list makes it easy to hang the poster.
