Copy of Our story
A passion for classic Finnish travel posters is what drives us forward. Towards no man’s land where art and advertising meet. Towards travelling where the travel itself – and the dream of the destination – is the thing. But how did it all start?
It is an ordinary day, the year is 2005, and Magnus is in downtown Helsinki window-shopping. Suddenly he stops. In the window there is an original poster from the 1930’s: A lady sipping champagne, in the background there is a classic Helsinki-tram. This is glamour. This is peace. This is tranquility.
Magnus freezes and he realizes that his life has been predetermined: He is to become a poster hunter. He will find them all. Yes, he will become the author of the first Finnish book on travel posters.
Back then he did not yet realize that the book would lead to a design company. That we one of these days would be selling products with classic Finnish travel poster themes to the world.
And that soon we would be doing the same thing in Sweden.
Today we are a growing design company with the same burning passion: For travel poster art and for the artists.

Everything started when the journalist Magnus Londen passed by an antiquarian in Helsinki and saw an outstandig travel poster from the 1930s in the storefront. All off a sudden the poster hunting was on.
We started searching for posters both near and far. In 2015 we published the book “Come to Sweden – Reseaffischerna som charmade världen” (=the posters that charmed the world). The book, unfortunately only published in Swedish so far, is a collection of over 200 vintage travel posters from Sweden.
Today we are making design producs based on these classic posters. By combining the authentic vintage look with high-quality manufacturing we offer timeless products that brightens up any room – homes, offices and public spaces.
We have a mission. When new ways to advertise took over – starting with color photography – poster art was overlooked and fell in oblivion. These posters were thrown our or stowed away in dusty archives. Our mission and our goal is to revitalize these artworks and give them new life. We also want to hightlight the creative geniuses behind these poster, the ones who painted Sweden on the map.
All production is, of course, made with the permission of the copyright holders. Environmental and ethical aspects are high priority in the chain of production and all paper and wood products are made in the Nordic countries.
Join the journey!