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Vadstena

November 23, 2018 12:33 pm Published by

Walking around in the medieval town of Vadstena is like taking a trip back in time. With well-maintained historic buildings (and the oldest City Hall in all of Sweden), cobbled streets and the beautiful lake Vättern right around the corner, this place was popular amongst tourists in the 50s and still is today. In addition […]

Järvsö

November 23, 2018 12:23 pm Published by

Several tourist posters testify that Järvsö probably had a very dedicated tourist association. This one is our favorite.

SJ Roundtrips

November 23, 2018 12:21 pm Published by

In the 1940s the State Railways (Statens Järnvägar) bragged about having cheap round trips. Wherever you are going, and whenever you are going, the train is the best and cheapest.

Zweden het paradijs

November 23, 2018 12:07 pm Published by

The travel posters were made in many different languages, all to attract as many tourist as possible to come to Sweden. This poster is the only one we have in Dutch (so far!). Unfortunately, we do not know who the artist is, since this poster only gives us a signature and the publication year 1935. […]

SJ Bird

November 23, 2018 12:05 pm Published by

Times are challenging in Sweden during the 1940s, and the Swede holds tight to his wallet. But SJ knows how to get the Swedes to travel more: It has to be cheap to travel in your own country! This poster is probably made by Per Sundberg, a longterm employee at SJ (the Sweden State Railways). […]

A ski pole and Winter Sweden

November 23, 2018 11:59 am Published by

The times are hard in Sweden during the 1940s and the Swede is holding tight to his money. But SJ, the Swedish State Railways knows how to get people to travel: It should be cheap! And, of course, you should take the train.   

To the mountains by train

November 23, 2018 11:49 am Published by

Till fjälls på räls – to the mountains by train! And of course you have scarves and gloves that are matching your coat, when taking the train up to the mountains. In addition, a pair of cool sunglasses. Of course.

Herons at Skansen

November 23, 2018 11:47 am Published by

The gray herons are one of Skansen’s trump cards year after year. But with Staffan Wirén’s thoughtful composition a visit to Skansen is almost redundant.

Arboga

November 23, 2018 11:44 am Published by

In 1435, a meeting was held in Arboga with the purpose to discuss and decide on Sweden’s affairs, and this meeting is now known as Sweden’s first parliament. When it was time for the parliaments 500th anniversary, it was obvious that it would be arranged in Arboga – the same place where it all started. […]