The company SVEA is one of three shipping companies (together with the Finnish Ångfartygs AB and Ångfartygs AB Bore) that later merged in the 1950s and became what today is Tallink Silja Line. The company got its start in 1871, when four wholesalers in Stockholm came together and started the business. It was a golden […]
What a gem of a poster! Attracting tourists to Sweden with winter, skiing and dalahorses cannot have gone completely wrong. After all, isn’t this Sweden in a nutshell? The Dala Horse (Dalahästen) is the most popular souvenir from Sweden. This carved, red-painted horse has been around for centuries and is an essential symbol for Sweden. […]
Carl Mikael Gunne was a painter through and through, and this is the only poster we have found amongst his works. But what a poster – he has truly managed to capture the soul of Medelpad on a canvas! Born in Sundsvall as he was, he knew how to paint the movements of a river. […]
The midnight sun, and everything that comes with it, is unique for the Nordic countries. The artist Gunnar Nordgren really has an ability to illustrate this in his posters.
The well-known poster artist Göte Hennix was born and raised in Östersund, so it was obvious that he would enter the poster contenst organized by his hometown for the upcoming anniversary. And, no surprise, his poster won! In conjunction to Östersund’s 150th anniversary, a large exhibition was organized. The organizer was the Östersund Factory and […]
In 1936, Ystad hosted an exhibition called Fritiden (leisure time). The government had decided on a maximum of eight-hour working days, and the shorter days at work lead to what some people called the” leisure problem “. The exhibition’s catalog showed that the purpose was to illustrate how modern free time has grown as a […]
Summertime in Saltis – take a bath at the bath house. Wintertime in Saltis – go skiing down the powdery pist. Although this poster that calls out “Skiing in Saltsjöbaden” may indicate that the hills are a bit higher than they are in real life.. Oh well, it’s all to convince people that there is […]
After the end of World War II, when the situation in Europe was stable again, it was finally time to wave goodbye to Sweden and discover that the world is big … incredibly big. And we want to be exactly as good-looking as the couple with the binoculars when we go traveling! Even though it’s […]
Erik Heffer once again captured what’s the best about travelling by boat – spending time on the sundeck with beautiful views, good company and a lovely breeze from the sea.
Already in 1864, the first spa resort opened in Borgholm, located on Sweden’s second largest island, Öland. Twenty years later they took the full step out to become a perfect seaside resort, when the cold bath house and pavilion were added to the premises. Still today Borgholm is a very popular destinations during the summer […]
