The artist presents her poster:
I wanted my poster to be very simple, clean, and minimalist and showing a clear message: only by traveling to Sweden can you experience the uniqueness of this Scandinavian country.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?
We could not let that thought go, so starting in 2020 we continuously arrange international travel poster contests.
So now Sweden once again attracts travellers with glamour and cries of joy. With the help of the travel poster!
