The travel posters were made in many different languages, all to attract as many tourist as possible to come to Sweden. This poster is the only one we have in Dutch (so far!). Unfortunately, we do not know who the artist is, since this poster only gives us a signature and the publication year 1935. […]
Times are challenging in Sweden during the 1940s, and the Swede holds tight to his wallet. But SJ knows how to get the Swedes to travel more: It has to be cheap to travel in your own country! This poster is probably made by Per Sundberg, a longterm employee at SJ (the Sweden State Railways). […]
Whether traveling by train, boat or spending the holidays in the mountains, you had to do it in style. Erik Heffer was brilliant with illustrating the glamourus life of a tourist.
The times are hard in Sweden during the 1940s and the Swede is holding tight to his money. But SJ, the Swedish State Railways knows how to get people to travel: It should be cheap! And, of course, you should take the train.
Till fjälls på räls – to the mountains by train! And of course you have scarves and gloves that are matching your coat, when taking the train up to the mountains. In addition, a pair of cool sunglasses. Of course.
Just looking at this poster makes you happy, isn’t that so? The genius Erik Heffer is the man behind this Winter in Jämtland-poster. The Alpine World Championship in downhill skiing was organized in Åre in 1954 and becomes a sucée that consolidated Jämtland as the winter sports landscape above all others in Sweden. And it […]
When the hotel Diplomat in Åre was in need of new murals in the late 1930s, Göte Hennix was the one they called. Hennix was from Östersund, so they considered him a local and knew that he would have the right touch for the job. Luckily for us, he also had time to make this […]
