Times are challenging in Sweden during the 1940s, and the Swede holds tight to his wallet. But SJ knows how to get the Swedes to travel more: It has to be cheap to travel in your own country! This poster is probably made by Per Sundberg, a longterm employee at SJ (the Sweden State Railways). […]
Whether traveling by train, boat or spending the holidays in the mountains, you had to do it in style. Erik Heffer was brilliant with illustrating the glamourus life of a tourist.
The times are hard in Sweden during the 1940s and the Swede is holding tight to his money. But SJ, the Swedish State Railways knows how to get people to travel: It should be cheap! And, of course, you should take the train.
Till fjälls på räls – to the mountains by train! And of course you have scarves and gloves that are matching your coat, when taking the train up to the mountains. In addition, a pair of cool sunglasses. Of course.
Just looking at this poster makes you happy, isn’t that so? The genius Erik Heffer is the man behind this Winter in Jämtland-poster. The Alpine World Championship in downhill skiing was organized in Åre in 1954 and becomes a sucée that consolidated Jämtland as the winter sports landscape above all others in Sweden. And it […]
