Postcards: Today

25,00 kr (2,50 €)

Bike by Jessica Arevärn

In stock

About the artwork

The artist presents her poster:

This poster will set your mind on the joy of traveling by bike. Visit Sweden and take a joyride exploring history, nature and tradition. The inspiration for this poster was a classic cityposter. I wanted to mix old traditions with modern way of illustrating. In the mix I put the traditional Sverigedräkten (the swedish costume) and a modern way of traveling, biking. This is a happy poster inviting you to come and visit me and all the happy Swedes. Welcome!

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?

We could not let that thought go, so starting in 2020 we continuously arrange international travel poster contests.

So now Sweden once again attracts travellers with glamour and cries of joy. With the help of the travel poster!