Archives

Gästrikland

January 19, 2026 3:09 pm Published by

This beautiful 1950s poster showcases the scenic landscapes of Gästrikland in Sweden in classic travel poster style. Simply a timeless image that brightens any wall.

Stockholm City hall by Night

January 17, 2024 9:38 am Published by

The City Hall in Stockholm is one of many iconic buildings in the Swedish capital. The construction, built in National Romantic style, began in 1911 and the opening was held on Midsummer Eve in 1923. It is the venue of the Nobel Prize banquet and is one of Stockholm’s major tourist attractions. In this dazzling […]

Jönköping – City of Matches

January 16, 2024 11:12 am Published by

Yes, Jönköping is known as the City of Matches. At the end of the 19th century the company Jönköping tändsticksfabrik had great success with their safety matches, and that was only one of several match factories in the city. The company was acquired by Ivar Kreuger in 1917 in connection with the founding of Svenska […]

Branäs by Christina Hägerfors

August 22, 2023 6:09 pm Published by

The artist presents her poster: I am inspired by illustrations and graphics from the 1950s and by the many ski trips I made as a child to pine-furnished ski cabins. Not to mention the altitude and the freshness you feel when you are out in nature on your skis. … But the best was probably […]

Njut – Enjoy! by Erik Bruun

January 30, 2023 6:42 am Published by

When the Finnish poster artist Erik Bruun (born 1926) was given the job to attract passengers to the ferry traffic between Stockholm and Helsinki/Turku he put on his thinking cap. What about the trip is so appealing? He soon realizes the answer: A day of luxury. And what could be more luxurious that the smorgasbord? […]

Norden on Ice by Lotta-Li Alftberg

January 26, 2023 11:05 am Published by

This illustration was born out of my love for ice skating and is a tribute to nordic outdoors culture. There is something magical about being out on a frozen lake on a sunny winter day. I have spent much time in Dalarna and Hälsingland and love the mountainous landscape as well as the lakes and […]

Öland by Lindblom

January 12, 2023 1:13 pm Published by

After the Second World War, it was important for the islande of Öland to quickly attract tourists back. The local tourist association did its utmost and, one may assume, with this poster they also succeeded!

Norvège by Schenk

January 11, 2023 4:28 pm Published by

This is a French-language poster for Norway. The (unknown) artist, with the signature ”Schenk”, has used the sky to illustrate the smallness of the tourist and woman & man. Thru the poster we reverently admire the mighty mountain world. The slogan in the poster reinforces the message: Norway is a true natural wonder!

Denmark by Rasmussen

January 11, 2023 3:03 pm Published by

In 1938, the Danish daily Berlingske Tidende announced a poster competition. The artist Aage Rasmussen participated and won. The year before, he had made his breakthrough as a poster artist with an effective poster for the most modern thing imaginable: an express train. Rasmussen, like many Nordic poster artists, was inspired by the Ukrainian-French poster […]

Winter in Lapland

November 28, 2022 2:34 pm Published by

Some things just feel eternal. Like the harmony of skiing in Swedish Lapland. This poster was created almost 100 years ago, but hey, it looks like the 2020’s, doesn’t it? The poster was commissioned by the Swedish Tourist Association, they sure knew what the people needed in the stressful 1930s, sorry … the 2020’s.