Already in 1864, the first spa resort opened in Borgholm, located on Sweden’s second largest island, Öland. Twenty years later they took the full step out to become a perfect seaside resort, when the cold bath house and pavilion were added to the premises. Still today Borgholm is a very popular destinations during the summer […]
Linjebuss was once upon a time Sweden’s largest bus company. But still the name was not known to everyone, and there is a explanation to that – the company bought smaller bus companies around the country and either kept the old name or gave a new one, depending on the reputation of the company in […]
Several tourist posters testify that Järvsö probably had a very dedicated tourist association. This one is our favorite.
Gunnar Nordgren had a long career in advertising, with a lot of assignments from Sälen and other mountain areas. This poster describes the moment when you see the mountain close up for the first time and you wonder how it looks so steep.
In the 1930s, Visby and Gotland poured a lot of energy (and money) trying to attract tourists from France to villes des ruines et des roses. And who wouldn’t want to visit a city with such a romantic name?
What do you think of when you hear someone talk about the city of Gränna? For many of us, it’s the traditional red and white candy cones that first comes to mind, and after that pears. The famous Gränna pear is a popular variety all over Sweden, even so popular that it has even been […]
This is high level nostalgia! A map of Sweden, originally published in 1948. The map has a lot of beautiful details. Note: This poster comes with a poster list in oak, which is 71 cm wide (see picture). The poster list makes it easy to hang the poster.
When the hotel Diplomat in Åre was in need of new murals in the late 1930s, Göte Hennix was the one they called. Hennix was from Östersund, so they considered him a local and knew that he would have the right touch for the job. Luckily for us, he also had time to make this […]
Hans-Eric Olsén was often sought out whenever a city or company needed a new poster, which reveals how talented and respected he was. He was also a skilled leader and visionary within advertisment, and he climbed quickly on the corporate ladder giving him more time for strategizing but less time for illustrating.Too bad for us, […]
