The artist presents her poster:
In a cold winter one can actually fo some fishing on Riddarfjärden or why not go ice-skating?
In the background we see stadshuset in Stockholm with its well-known tower.
The inspiration for this poster came from photos of Riddarfjärden in winter and retro illustrations and prints.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?
We could not let that thought go, so starting in 2020 we continuously ask contemporary artist to capture Sweden on a travel poster.
Once again Sweden attracts travellers with glamour and cries of joy!
