In the words of the artist:
The poster depicts a happy cyclist gliding along the river. Art, birch trees and a lovely greenery line the road that winds through the Arts Campus, past the Bildmuseet and on towards Umeå’s city centre.
This poster is inspired by retro bikes and green parks. I wanted to capture the feeling you get when you cycle into a new city. Expectations looming in the distance. Something old, something new, something unexpected. Everything rushes you to meet in a changing landscape. Welcome to Umeå!
