The artist presents her poster:
Probably the most popular travel souvenir these days is the selfie. What is the essence of a Swedish selfie for me? Great nature, beautiful colors, and a little abstract sense of humor.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?
We could not let that thought go, so starting in 2020 we continuously arrange international travel poster contests.
So now Sweden once again attracts travellers with glamour and cries of joy. With the help of the travel poster!
