The artist presents her poster:
Growing up in Finland, I took many trips to Sweden by ferry. I was always astonished by the beauty of Sweden’s archipelago. In my poster I wanted to capture its rocky islands and all the tones of stunning summer sunsets in Sweden.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?
We could not let that thought go, so starting in 2020 we continuously arrange international travel poster contests.
So now Sweden once again attracts travellers with glamour and cries of joy. With the help of the travel poster!
