The artist presents the poster:
When visiting northern Europe I was very excited to see the midnight sun. Moreover, the atmosphere in the cities and the facial expressions of the locals were very cheerful! So, based on a mysterious and cheerful summer memory and experience in a Nordic country, I wanted to use humour to picture the crayfish which only can be enjoyed in summer.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?
We could not let that thought go, so starting in 2020 we continuously arrange international travel poster contests.
So now Sweden once again attracts travellers with glamour and cries of joy. With the help of the travel poster!
