Norden Lady

Norden Lady

Originally published 2022
Norden Lady

Finalist in the MyNordenPoster contest 2022!

In the words of the artist:

I looked at the previous winners of the competition and came to the conclusion that I wanted to do something different. I took inspiration from Tove Janssons and Erik Bruuns humour, simplicity and spot on details. I love drawing little details – like treats for the eyes to devour. The lady on the poster is based on the famous Helsinki term “Eiratant”. An “Eiratant” is an older lady living in the fancy part of Helsinki, usually spotted with a very small dog.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict the Nordics of today?

We could not let that thought go! So in 2022 we arranged the international travel poster contest My Norden Poster.

So now the Nordics – Norden – once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!