In the words of the artist:
The poster is an imaginative interpretation of Gothenburg, where I have portraited several of the citys landmarks and symbols. The tram may be the most classical symbol of Gothenburg which ties the whole city together, therefore it has a given place in the center. In the poster Feskekôrka, as well as the harbor cranes and the statue known as the sailors wife can be seen, and of course also a seagull or two.