Discover Sweden by Anna Kuptsova

Discover Sweden by Anna Kuptsova

Originally published 2020
Discover Sweden by Anna Kuptsova

Awarded Swedish travel poster of the year 2020 in the MySwedenPoster contest!

The artist presents her poster:

This travel poster was inspired by all the beautiful photos of Sweden that I’ve seen, landscapes and sightseeing from movies and descriptions from the books. All these images of natural landmarks and pristine wilderness always fascinate and inspire me. I’ve never seen northern lights myself unfortunately and it’s definitely one of the things I want to witness for myself in the future. And when I do – I would love to see it in Sweden.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?

We could not let that thought go, so starting in 2020 we continuously arrange international travel poster contests.

So now Sweden once again attracts travellers with glamour and cries of joy. With the help of the travel poster!