Runner-up in the My Norden Poster poster contest 2022!
In the words of the artist:
I find a lot of inspiration from nature. In my poster I decided to portray what I find interesting and unique about the nordic landscape and nature. The mountains, our vegetation, our rivers and the sea. Before globalization the sea was the main way to travel which you still can spot in how our nordic cities are built and located. That in combination with my childhood fascination with the liveliness and movement of water inspired my motif.
Since we who already live in Scandinavia are already aware of how beautiful our nature is, I wanted to take artistic inspiration from overseas to attract international viewers. I decided to get inspired by Japanese art and their way of portraying water. I also decided to feature some unique details about the mountains. I chose to portray cloudberries, our hike trails and the right of public access which is unique to our country. The colors are inspired by the Swedish and finnish flags to give a sense of connection and style.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict the Nordics of today?
We could not let that thought go! So in 2022 we arranged the international travel poster contest My Norden Poster.
So now the Nordics – Norden – once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!
