The artist presents her poster:
Sweden is my home away from home. I have vacationed in Sweden with my family since I was a little kid, I went to university in Stockholm, I volunteered in Malmö… I have experienced Sweden in every season from -30°C to +30°C, from north to south, from east to west.
When travelling to Sweden I come home twice, at the beginning and at the end of the trip.
After my dad died a couple of years ago, me and my mom became best travel buddies and we usually travel north to roam Scandinavia. We love nature, camping, hiking, birch trees, being around water or stargazing. It was also in Sweden that we saw the northern lights for the first time. I like to believe that my dad switched them on for us. I wanted to put all that into my poster because, literally, Sweden brings us closer to heaven.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Sweden of today?
We could not let that thought go, so starting in 2020 we continuously arrange international travel poster contests.
So now Sweden once again attracts travellers with glamour and cries of joy. With the help of the travel poster!
